Sonic Logos On The Rise

There's a new sherif in town when it comes to key elements in sonic branding. The ultra short, instrumental brand signifier which seems...

The Sound of Danmarks Radio

Gather 'round kids, it's time for the story about the sonic identity of Danmarks Radio. As part of a big and still on-going rebranding of...

Stock Music (And Why You Should Reconsider)

You (hopefully) wouldn’t dream of using a stock photo with all of its generic visual clichés and nonsense as a major part of your brand’s...

The Idea of Musical Fit

It is quite hard to imagine an audio-visual commercial in contemporary society without some kind of music. Today music is almost an...

The Power of Sonic Branding

Attention to the potential of great sound in branding increases by the day, sound is going big in the general brandscape. A unifying...

Small Sounds That Matter

Brands are generating stronger attention by designing audible user experiences and interaction both emerging from and adding to their...

Unmute the blog

Wanna dig deeper in to the world of sound and music and learn more about sonic branding, sound UX, audio identity etc.? Here is the new Unmute blog in which we share some insights and take a closer look at what's happening in the intersection between brands, music, marketing and design. In short: a deep dive in to our world.