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MobilePay was created to introduce the Danes to a new and easy way to transfer money on smartphones. But they needed a sound to support the message of a safe, fun and easy-to-use application - which laid the groundwork for a holistic audio branding strategy.

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Sound. Fintech's new best friend


MobilePay is an extremely successful app. It’s in use on 9 out of 10 Danish smartphones and the receipt sound has grown to be the most played brand sound in Denmark ever - and to this day it serves as the audible DNA of the MobilePay brand.


As a natural addition to their iconic receipt sound, a complete MobilePay sound identity followed shortly after. The sound identity provided MobilePay with a wide selection of branded music and other audible assets to be used in their communication, marketing and ongoing product development.​

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