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Sport betting has been a media and culture institution serving the Danes public service and entertainment. For the first time ever, and together with Unmute, they set out to find their own sonic DNA and create a unifying sound identity to go across all their brands and channels.
Iconic media brand amplified
The new sound identity for Danmarks Radio should represent the corporate brand, TV-channels, online platforms and radio stations. With that in mind we based it all on a holistic concept and a flexible sonic architecture.
We were inspired by the unique musical and cultural legacy of Danmarks Radio, combined with their ambition to be a leading media house of the future and made sure to always be in sync with their visual identity.