Work > Cobenfy
Cobenfy is a new prescription medicine for adults living with schizophrenia. Launching a pharmaceutical brand in this sensitive space comes with a unique challenge: the brand must not only communicate science, but also offer reassurance, trust and hope. Together with Addison Whitney we created Cobenfy’s full sonic identity, including a sonic logo, four pieces of music and comprehensive guidelines.
From Clarity To Freedom
The creative idea “From Clarity to Freedom” mirrors Cobenfy’s core promise: restoring clarity of thought that enables a greater sense of freedom for the individual.
The sonic logo captures this journey in a brief but expressive composition. It begins with a clear, focused tone symbolizing clarity, then introduces a rhythm that follows the syllables of CO-BEN-FY, before ending with a resonant, uplifting sound - a release that feels both grounding and empowering.
It's a sonic identity that goes beyond branding. It functions as a supportive tool for patients, caregivers, and healthcare professionals alike, reinforcing reassurance, consistency and connection across touchpoints. In an increasingly audio-first world, the new sound of Cobenfy ensures the brand remains not only memorable, but also meaningful.
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