Premium sonic branding
for ambitious brands
As sound and music are now essential parts of a 360° brand experience the need for companies, products and broadcasters to find their own voice has never been bigger. We help brands unfold their sonic potential, making sure they are heard and not just seen. In short: we create sonic identities that cuts through the noise.
Designing a Sonic Brand
As a leading Scandinavian sound branding agency Unmute helps brands unfold their sonic potential and navigate in the emerging audio space.
We’re deeply rooted in Scandinavian design tradition and we see sonic branding first and foremost as a design task. Therefore we always seek to build a unique design system and principles around an authentic creative concept - and always with a clear purpose in mind: to make your brand worth listening to.
The outcome will be distinctive brand assets, like a sonic logo and brand music, that can live inside the brand’s identity system next to the visual assets - all thoroughly guided to achieve the best possible integration across your organisation.
Our goal as a sonic branding company is to translate brand values and aspirations into music, immersive sound design and audible user experiences and turn it all into actionable and meaningful sonic strategies.
Learn more about our approach to sonic logo and bespoke music.
Phase 3
Activation
Roll-out and guidelines.
Continuous governance, testing, creation and development.
Phase 2
Creation
Iterative sound and music production. An inclusive co-creation approach and design process.
From DNA To Sound - The Unmute Way
The impact of music
The saying goes that a picture is worth a thousand words. We say that music is worth a thousand pictures.
In this little film about the impact of music our own Daniel Schougaard is talking about our approach to music creation and why music is so good at capturing and engaging an audience.
Client Testimonials
“As part of the implementation of our new brand strategy, we wanted to explore what ANDRITZ should sound like. Unmute helped us translate our branding into a meaningful and distinctive sonic identity. One that we can benefit from and build upon for many years to come."
Susan Trast
Head of Corporate Communications and Marketing, ANDRITZ
"It’s been a great joy to collaborate with Unmute on translating the Novo Nordisk brand into sound and music and bring our new sonic identity to life."
Rikke Fabricius
Global Brand Manager, Novo Nordisk
"Our new sonic branding has elevated our presence, creating a powerful connection with our global audience. And with the support of Unmute we’ve been given the tools needed to incorporate this vital component into every aspect of Alleima’s brand experience."
Elja Nordlöf
Chief Marketing Officer, Ujjivan
"We believe that having a sonic identity will help reconnect our customers with Ujjivan’s values of financial freedom and progress as well as creating a more consistent and memorable brand experience."
Lakshman Velayutham
Chief Marketing Officer, Ujjivan
Go follow
“Sound adds a new dimension to our brand experience. One that captures people's minds and hearts. With the help of Unmute, we've added this whole new layer to our brand, a key component in a holistic brand identity built for the future."
Annika Payn
Global Head of Brand, KONE
"When looking for new ways to strengthen and unify our brand we turned to sonic branding - and together with Unmute we have crafted a new sound for Bank of Ireland that is both distinct, memorable and aligned with our core values."
Paula Murphy
CMO, Bank of Ireland
"In order to create a sound identity and build a sonic architecture around it we needed a partner who truly understands our brand and the complexity of a large organisation like ours. In Unmute we found that partner.”
Anders Thulin
Head of Design, DR
"Unmute managed to come up with a strong audio concept and - through an iterative and collaborative process - translate our brand and vision into sound. Highly recommendable.”
Kristina Kvist Mikkelsen
Chapter Lead, YouTV
