Rebranding: The Perfect Occasion for an Audio Identity

Rebranding or refreshing a brand is a complex and multi-faceted endeavor that poses various challenges for most businesses. However, it...

Audio Branding As A Marketing Tool

Marketeers are often asked about the return on investment (ROI) of various marketing strategies. One strategy that is often overlooked,...

Sonic Conversations #4 - Frank Suyker

In a series of in-depth conversations with thoughtleaders across the globe we will discuss the evolving role of sound and music in...

Sonic Conversations #3 - Smita Murarka

In a series of in-depth conversations with marketing, branding and design thought leaders across the globe we will discuss the evolving...

AI-Generated Sonic Branding - Is The Robot Rebellion Coming?

When you encounter a brand and listen to the accompanying music and/or sound logo e.g. in a video on social media, will you then be able...

Humanizing B2B Brands With The Power of Sound

B2B brands have traditionally mostly operated behind the scenes. They have had limited visibility in the day to day mediascape as...

Fly Me To The Tune - Sonic Branding In The Sky

It has surely been a difficult time for commercial airlines in the past couple of years due to covid, energy crisis and climate impact....

Sonic Conversations #2 - Sameer Kaul

In a series of in-depth conversations with marketing, branding and design thought leaders across the globe we will discuss the evolving...

Sonic Logo On The Rise

Sonic logo has emerged as the new sherif in town when it comes to key elements in audio branding. The ultra short, instrumental brand...

Sonic Conversations #1 - Piali Dasgupta

In a series of in-depth conversations with marketing, branding and design thought leaders across the globe we will discuss the evolving...

The Sound of E-mobility

Both 2-wheelers and 4-wheelers have always had a variety of sounds thanks to the different types of combustion engines used. Thunderous,...

A Day In The (Sound Of) Life

Have you ever noticed how many times in a day you are exposed to sounds that are meant to tell you something? Sound plays a huge role in...

The Audio Metaverse: Not Just An Immersive World

The Metaverse is not far away and has begun knocking on our doors! But the Audio Metaverse is already in! As an extension to the physical...

The Sound of Danmarks Radio

Gather 'round kids, it's time for the story about the sonic identity of Danmarks Radio. As part of a big and still on-going rebranding of...

Stock Music (And Why You Should Reconsider)

You (hopefully) wouldn’t dream of using a stock photo with all of its generic visual clichés and nonsense as a major part of your brand’s...

The Idea of Musical Fit

It is quite hard to imagine an audio-visual commercial in contemporary society without some kind of music. Today music is almost an...

The Power of Sonic Branding

Attention to the potential of great sound in branding increases by the day, sound is going big in the general brandscape. A unifying...

Small Sounds That Matter

Brands are generating stronger attention by designing audible user experiences and interaction both emerging from and adding to their...

Unmute the blog

Wanna dig deeper in to the world of sound and music and learn more about sonic branding, sound UX, audio identity etc.? Here is the new Unmute blog in which we share some insights and take a closer look at what's happening in the intersection between brands, music, marketing and design. In short: a deep dive in to our world.