top of page
Using the Rule of 7 to Measure the Effectiveness of Sonic Branding
Measuring the effectiveness of sound is not as straightforward as tracking clicks, impressions, or views. Recognition often happens subconsciously, building over time and only showing itself when sound sparks memory. We can use the Rule of 7 as a useful tool to predict how long it takes for audience to recognize your sonic logo.
AI or Human: Who Should Shape Your Brand's Sound?
The role of AI in today's sonic branding
Sonic Logo on the Rise
Sonic logos are powerful brand identifiers that tap into our auditory memory. Like a visual logo captures a brand's essence visually, a...
Interview with Creativepool
Unmute co-founder Simon Kringel recently sat down with Creativepool and talked about life as a sonic branding agency and our journey so...
Mixed Feelings of Product Sounds
In a world of beeps, dings and hums, a hidden realm of sensory delight awaits your discovery. We're talking about the enchanting world of...
Rebranding? Use Sound to Ease the Transition
Rebranding or refreshing a brand is a complex and multi-faceted endeavor that poses various challenges for most businesses. However, it...
Audio Branding as a Marketing Tool
Marketeers are often asked about the return on investment (ROI) of various marketing strategies. One strategy that is often overlooked,...
Sonic Branding Conversations #4 - Frank Suyker
In a series of in-depth conversations with thoughtleaders across the globe we will discuss the evolving role of sound and music in...
Sonic Branding Conversations #3 - Smita Murarka
In a series of in-depth conversations with marketing, branding and design thought leaders across the globe we will discuss the evolving...
Humanizing B2B Brands With the Power of Sound
B2B brands have traditionally mostly operated behind the scenes. They have had limited visibility in the day to day mediascape as...
Fly Me to the Tune - Sonic Branding in the Sky
It has surely been a difficult time for commercial airlines in the past couple of years due to covid, energy crisis and climate impact....
Sonic Branding Conversations #2 - Sameer Kaul
In a series of in-depth conversations with marketing, branding and design thought leaders across the globe we will discuss the evolving...
Sonic Branding Conversations #1 - Piali Dasgupta
In a series of in-depth conversations with marketing, branding and design thought leaders across the globe we will discuss the evolving...
The UX Sound in E-mobility
Both 2-wheelers and 4-wheelers have always had a variety of sounds thanks to the different types of combustion engines used. Thunderous,...
A Day in the Life of Sound
Have you ever noticed how many times in a day you are exposed to sounds that are meant to tell you something? Sound plays a huge role in...
The Audio Metaverse: Not Just an Immersive World
The Metaverse is not far away and has begun knocking on our doors! But the Audio Metaverse is already in! As an extension to the physical...
The Sound of Danmarks Radio
Gather 'round kids, it's time for the story about the sonic identity of Danmarks Radio. As part of a big and still on-going rebranding of...
Stock Music (and Why You Should Perhaps Think Twice)
You (hopefully) wouldn’t dream of using a stock photo with all of its generic visual clichés and nonsense as a major part of your brand’s...
The Idea of Musical Fit
It is quite hard to imagine an audio-visual commercial in contemporary society without some kind of music. Today music is almost an...
The Power of Sonic Branding
Attention to the potential of great sound in branding increases by the day, sound is going big in the general brandscape. A unifying...
Unmute Insights
Curious to dive deeper into the world of sound and music? Unmute Insights is where we share stories, knowledge, and reflections on sonic branding, UX/UI sound, audio identity, music and more. Here, we explore what’s happening at the intersection of brands, music, marketing, and design, where sound is reshaping the way brands communicate.
Go follow
bottom of page