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Sonic Branding Agency Unmute

Work > UCI

The new Anthem for UCI (The International Cycling Union) serves as the overall unifying piece of music for the whole organisation. Used across events, media, disciplines, for podium ceremonies and much more it also acts as the heart of the UCI Sonic Identity.

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The Intrinsic Rhythms of Cycling


The UCI Anthem is an orchestral piece that sets out to be music for the moment - both capturing the passion, seriousness, liveliness, intensity, sense of community, celebratory and at times solemn nature. To name a few.

Written to capture both the legacy, present and future of the sport in musical moments relatable for riders, fans and anyone getting in touch with the sport.

And finally the UCI Anthem serves as the musical DNA across disciplines - just as the colored stripes define the iconic design of the Rainbow Jersey and tie a global connection between nations in shape and color.

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