Work > Velliv
As one of Denmark’s largest insurance and pension companies, Velliv is built around a distinctly human approach to financial security. As a customer-owned company, Velliv’s focus on care, optimism and decency is deeply rooted in the brand and shaped the foundation for the sonic identity we created for them.
Designing a sound of trust and optimism
The sonic identity was developed around Velliv’s core brand drivers: human, responsible, optimistic, decent and community-oriented, and the ambition was to create a musical expression that feels warm, reassuring and emotionally intelligent.
The project included a sonic logo designed to strengthen recognition and connection across touchpoints while supporting Velliv’s warm and approachable brand experience.
To support different communication needs, we also created a brand anthem delivered in three musical temperatures: uptempo, laidback and serious. Together, they form a flexible sonic branding system that allows Velliv to communicate consistently across contexts while maintaining a clear and human-centered identity.
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Reach out to Simon Kringel to learn more about this project
or if you want to hear more about sonic branding
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