Work > Radio4
Radio4 is a new public service radio station in Denmark which we had the pleasure of creating the imaging and sound identity for. This meant building a complete sonic architecture from scratch as well as creating all on-air elements such as station-ID, intros, breakers and music beds.
Radio imaging in a new and handplayed way
First and foremost we developed a creative audio concept to lay the foundation before any sound or music was produced.
The purpose of this concept was to audibly reflect the identity of the station and make sure to add character, recognizability and consistency to the listening experience.