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Work > TV2 Play
When competing with giants like Netflix and HBO over viewers on a booming streaming market there's a need to differentiate and be as memorable as possible. That's why TV2 Play wanted to add a sonic dimension to their brand and overall user experience.
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TV2 Play is a streaming service for all channels within the TV2 family and offers a wide range of entertainment, films, news and sports for all ages. After a rebranding process, held by the in-house marketing team, TV2 Play wanted an opening sound to accompany the visual logo animation. This new ident should then play out when launching the app and it's content.
Unmute was trusted with this task and we embarked on a journey together with the TV2 team to find and unfold the sound of TV2 Play based on insights, iterations and user testing.
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