Innovative sonic branding
for the digital age
As sound and music are now essential parts of a 360° brand experience the need for brands, products and broadcasters to find their own voice and sonic identity has never been bigger. Because who wants only to be seen and not heard?
The impact of music
The saying goes that a picture is worth a thousand words. We say that music is worth a thousand pictures.
In this little film about the impact of music our own Daniel Schougaard is talking about our approach to music creation and why music is so good at capturing and engaging an audience.
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Designing a Sonic Brand
As a leading Scandinavian sonic branding agency Unmute helps brands unfold their sonic potential and navigate in the emerging space of audio.
We’re deeply rooted in Scandinavian design tradition and we see sonic branding first and foremost as a design task. Therefore we always seek to build a unique design system around an authentic creative concept - and always with a clear purpose in mind: to make your brand worth listening to.
The outcome will be distinctive brand assets, like a sonic logo and brand music, that can live inside the brand’s identity system next to the visual assets - all thoroughly guided to achieve the best possible integration in your organisation.
Our goal as a sonic branding agency is to translate brand values and aspirations into music, immersive sound design and audio user experiences and turn it all into actionable and meaningful sonic strategies.
Learn more about our approach to sonic logo and bespoke music.
The Immediate Benefits of Sonic Branding
Sonic branding can play a significant role in shaping a brand's identity. And incorporating an intentional sonic branding strategy across all touchpoints can secure a more consistent, memorable and engaging brand experience.
By carefully designing a sonic brand that aligns with your brand identity and values, you can create a strong emotional connection with your audience, stand out from the competition and increase brand attribution, recall and affinity.
Whether you're a small startup or a large multinational corporation, engaging with a sonic branding agency is an investment that can pay off in the long run.
"When looking for new ways to strengthen and unify our brand we turned to sonic branding - and together with Unmute we have crafted a new sound for Bank of Ireland that is both distinct, memorable and aligned with our core values."
Paula Murphy, Bank of Ireland
"It’s been a great joy to collaborate with Unmute on translating the Novo Nordisk brand into sound and music and bring our new sonic identity to life."
Rikke Fabricius, Novo Nordisk
"In order to create a sound identity and build a sonic architecture around it we needed a partner who truly understands our brand and the complexity of a large organisation like ours. In Unmute we found that partner.”
Anders Thulin, Danmarks Radio
"Unmute managed to come up with a strong sonic branding concept and - through an iterative and collaborative process - translate our brand and vision into sound. Highly recommendable."
Kristina Kvist Mikkelsen, YouTV