Work > Alleima
With roots in Sandviken, Sweden, Alleima emerges as a new global brand, proudly upholding a 160-year legacy. To be forward-leaning and ahead of the competition Alleima is dedicated to deliver a unique, memorable and holistic brand experience that goes beyond just the visuals. Therefore we are proud to now unveil the Alleima Sonic Identity - developed in close collaboration with Unmute.
Forged from the past, engineered for the future
The Alleima Sonic Branding is created around a distinct sonic palette of authentic instrumentation and contemporary sound design that draws inspiration from the materials, textures and spaces reflective of the brand’s origin story. These elements help create a sonic logo and a style of music that is recognizable, yet unique. Bold, yet ambient. Refined, yet energetic.
For Alleima this opens up new opportunities to convey a range of emotions and narratives across multiple touchpoints with maximum creative flexibility. This is not just a set of sounds but a strategic use of brand assets to build and retain brand recognition and affinity over time.
Curious for more?
Reach out to Simon Kringel to learn more about this project
or if you want to hear more about audio branding
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