Work > Clas Ohlson

Clas Ohlson is a Swedish chain store operating in several markets across the globe. In a new strategy they wanted to strengthen the perception of their brand and tell about their products on all platforms and channels while still communicating coherently.

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Reach out to Daniel Schougaard to learn more about this project 

or if you want to hear more about audio identity

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daniel.schougaard@unmute.dk

Build recognition and loyalty through music

 

So they turned to music as a way to build recognition and loyalty and we created a sound identity for all their marketing and communication needs.

The melodic theme needed to be memorable and the instrumentation an illustration of the product category at hand.  We also created several musical versions of the Clas Ohlson theme to represent the different product categories.

 

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