Work > Clas Ohlson
Clas Ohlson is a Swedish chain store operating in several markets across the globe. In a new strategy they wanted to strengthen the perception of their brand and tell about their products on all platforms and channels while still communicating coherently.
Build recognition and loyalty through music
So they turned to music as a way to build recognition and loyalty and we created a sound identity for all their marketing and communication needs.
The melodic theme needed to be memorable and the instrumentation an illustration of the product category at hand. We also created several musical versions of the Clas Ohlson theme to represent the different product categories.