Work > Clever
Introducing The Sound of Clever. Clever is the biggest charging network in Denmark for e-mobility and one of the most exciting and visionary brands around. Unmute has been chosen as their sonic branding partner, amplifying the brand's eco-friendly agenda through sound and music.
The future is full of positive energy
The new sonic identity embodies both innovation and sustainability and is mixing electronic elements with acoustic instruments and sounds from nature. This has resulted in a unique sonic palette, aligned with the Clever values and attributes and applied in both sonic logo, brand music, on-hold music and as UX/UI sounds in apps and products.
Combined with the 3-note melodic hook this secures a distinctive and memorable brand experience, putting energy, movement and optimism in the driver's seat for Clever.