Work > Clever
Introducing The Sound of Clever. Clever is the biggest charging network in Denmark for e-mobility and one of the most exciting and visionary brands around. Unmute has been chosen as their sonic branding partner, amplifying the brand's eco-friendly agenda through sound and music.
The future is full of positive energy
The new sonic identity embodies both innovation and sustainability and is mixing electronic elements with hand-played instruments and sounds from the nature. This has resulted in a unique sonic palette aligned with the Clever values and attributes and applied in both sonic logo, brand music, on-hold music and as UX/UI sounds in apps and products.
Combined with the 3-note melodic hook this secures a distinctive and memorable brand experience, putting energy, movement and optimism in the driver's seat for Clever.