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The overlooked power of on-hold music
Waiting on hold is often one of the most frustrating parts of customer service. Callers face awkward elevator music, repetitive loops, or long silence that leaves them feeling ignored. However, from a sonic branding perspective, this moment is full of potential. On-hold time can transform this experience from irritation into an engaging, brand-building event.
Using the Rule of 7 to Measure the Effectiveness of Sonic Branding
Measuring the effectiveness of sound is not as straightforward as tracking clicks, impressions, or views. Recognition often happens subconsciously, building over time and only showing itself when sound sparks memory. We can use the Rule of 7 as a useful tool to predict how long it takes for audience to recognize your sonic logo.
AI or Human: Who Should Shape Your Brand's Sound?
The role of AI in today's sonic branding
Rebranding? Use Sound to Ease the Transition
Rebranding or refreshing a brand is a complex and multi-faceted endeavor that poses various challenges for most businesses. However, it...
Sonic Branding Conversations #4 - Frank Suyker
In a series of in-depth conversations with thoughtleaders across the globe we will discuss the evolving role of sound and music in...
Sonic Branding Conversations #3 - Smita Murarka
In a series of in-depth conversations with marketing, branding and design thought leaders across the globe we will discuss the evolving...
Sonic Branding Conversations #1 - Piali Dasgupta
In a series of in-depth conversations with marketing, branding and design thought leaders across the globe we will discuss the evolving...
The UX Sound in E-mobility
Both 2-wheelers and 4-wheelers have always had a variety of sounds thanks to the different types of combustion engines used. Thunderous,...
The Sound of Danmarks Radio
Gather 'round kids, it's time for the story about the sonic identity of Danmarks Radio. As part of a big and still on-going rebranding of...
Stock Music (and Why You Should Perhaps Think Twice)
You (hopefully) wouldn’t dream of using a stock photo with all of its generic visual clichés and nonsense as a major part of your brand’s...
The Idea of Musical Fit
It is quite hard to imagine an audio-visual commercial in contemporary society without some kind of music. Today music is almost an...
The Power of Sonic Branding
Attention to the potential of great sound in branding increases by the day, sound is going big in the general brandscape. A unifying...
The Small UX Sounds That Matter
Brands are generating stronger attention by designing audible user experiences and interaction both emerging from and adding to their...
Unmute Insights
Curious to dive deeper into the world of sound and music? Unmute Insights is where we share stories, knowledge, and reflections on sonic branding, UX/UI sound, audio identity, music and more. Here, we explore what’s happening at the intersection of brands, music, marketing, and design, where sound is reshaping the way brands communicate.
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