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Sonic Branding Agency Unmute

Work > Silvan

The Danish hardware store chain Silvan has a new brand platform called "Create Something Magical" and it's all about creating. Because not everyone can build - but everyone can create. As part of this new platform a sonic identity has been developed.

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The magic of creating

The result is a musical universe that emphasizes the magic and playfulness of creating, and which gives the Silvan brand a whole new sonic dimension.

The focal point of the new sound is a longer piece of music for the campaign's main film. It has subsequently been versioned and adapted to a content universe with countless DIYs and inspirational films for SoMe.


The flexibility of the music and the distinct sonic elements make it possible to achieve recognisability across touchpoints - one of the great benefits of a holistic sound identity.


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