Work > Silvan
The Danish hardware store chain Silvan has a new brand platform called "Create Something Magical" and it's all about creating. Because not everyone can build - but everyone can create. As part of this new platform a sonic identity has been developed.
The magic of creating
The result is a musical universe that emphasizes the magic and playfulness of creating, and which gives the Silvan brand a whole new sonic dimension.
The focal point of the new sound is a longer piece of music for the campaign's main film. It has subsequently been versioned and adapted to a content universe with countless DIYs and inspirational films for SoMe.
The flexibility of the music and the distinct sonic elements make it possible to achieve recognisability across touchpoints - one of the great benefits of a holistic sound identity.