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Work > Silvan
The Danish hardware store chain Silvan has a new brand platform called "Create Something Magical" and it's all about creating. Because not everyone can build - but everyone can create. As part of this new platform a sonic identity has been developed.
Curious for more?
Reach out to Daniel Schougaard to learn more about this project
or if you want to hear more about audio identity
The magic of creating
The result is a musical universe that emphasizes the magic and playfulness of creating, and which gives the Silvan brand a whole new sonic dimension.
The focal point of the new sound is a longer piece of music for the campaign's main film. It has subsequently been versioned and adapted to a content universe with countless DIYs and inspirational films for SoMe.
The flexibility of the music and the distinct sonic elements make it possible to achieve recognisability across touchpoints - one of the great benefits of a holistic sound identity.
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