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When SSC (Saudi Sports Company) launched 4 sports channels in Saudi Arabia focused on Football, Motorsports, Multisports and Heritage Sports Unmute took upon the task of creating their sonic brand from scratch - in co-creation with SSC and their design agency

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Reach out to Daniel Schougaard to learn more about this project 

or if you want to hear more about audio identity

+45 31313788

daniel.schougaard@unmute.dk

Tradition and future combined 

A sound that is created to convey a modern sports broadcaster geared for the digital future - universally palatable - yet with a distinct arabic pulse and creative musical dna woven into the fabric of the sonic identity.

The sonic identity includes a core sonic logo in a range of variations, a vast range of TV-idents, an extensive collection of brand music specifically created to support the different sports channels and other sonic elements to accompany both their broadcast identity and marketing activities.

 

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