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Work > SSC
When SSC (Saudi Sports Company) launched 4 sports channels in Saudi Arabia focused on Football, Motorsports, Multisports and Heritage Sports Unmute took upon the task of creating their sonic brand from scratch - in co-creation with SSC and their design agency
Curious for more?
Reach out to Daniel Schougaard to learn more about this project
or if you want to hear more about audio identity
Tradition and future combined
A sound that is created to convey a modern sports broadcaster geared for the digital future - universally palatable - yet with a distinct arabic pulse and creative musical dna woven into the fabric of the sonic identity.
The sonic identity includes a core sonic logo in a range of variations, a vast range of TV-idents, an extensive collection of brand music specifically created to support the different sports channels and other sonic elements to accompany both their broadcast identity and marketing activities.
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