Work > SSC
When SSC (Saudi Sports Company) launched 4 sports channels in Saudi Arabia focused on Football, Motorsports, Multisports and Heritage Sports Unmute took upon the task of creating their sonic brand from scratch - in co-creation with SSC and their design agency
Tradition and future combined
A sound that is created to convey a modern sports broadcaster geared for the digital future - universally palatable - yet with a distinct arabic pulse and creative musical dna woven into the fabric of the sonic identity.
The sonic identity includes a core sonic logo in a range of variations, a vast range of TV-idents, an extensive collection of brand music specifically created to support the different sports channels and other sonic elements to accompany both their broadcast identity and marketing activities.