Work > TDC Erhverv
TDC Erhverv is the trusted B2B provider of internet services, telecommunication and cyber security for companies of all sizes. After undergoing a big brand refresh they saw sonic branding as an opportunity to add even more depth and character to the new brand identity.
Human & Tech expressed in sound
TDC Erhverv holds an intrinsic story about the duality between human and technology and this formed the conceptual baseline for their new sonic identity. We wanted to express this duality in one sound containing both a human and technological aspect.
Furthermore the message of enabling communication between people was a key element in both the sonic logo and the accompanying brand music. All in all sonic branding for TDC Erhverv to reflect the essence of their brand and the service they deliver.