Work > Toms Guld Barre
We're big fans of pop music (who isn't?) And now we've taken it to the extreme by creating a very poppin' sonic identity for the iconic candy bar Toms Guld Barre to celebrate their 100th Anniversary and the release of a new flavour called Popping Candy.
The Sound of Chocolate
Toms Guld Barre is a true classic and known to all Danes with a sweet tooth. When launching their limited edition flavour called Popping Candy we joined forces with Everland to create new sonic branding for Toms.
Eating this is a true popping sensation in your mouth and therefore we needed to replicate that in the music and sound design - all aligned with the visual design and a series of animations as part of the launch campaign.