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Sonic Branding Agency Unmute

Work > Toms Guld Barre

We're big fans of pop music (who isn't?) And now we've taken it to the extreme by creating a very poppin' sonic identity for the iconic candy bar Toms Guld Barre to celebrate their 100th Anniversary and the release of a new flavour called Popping Candy.

The Sound of Chocolate


Toms Guld Barre is a true classic and known to all Danes with a sweet tooth. When launching their limited edition flavour called Popping Candy we joined forces with Everland to create new sonic branding for Toms.


Eating this is a true popping sensation in your mouth and therefore we needed to replicate that in the music and sound design - all aligned with the visual design and a series of animations as part of the launch campaign.

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Reach out to Simon Kringel to learn more about this project 

or if you want to hear more about audio branding

+45 23286409

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