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Work > Toms Guld Barre
We're big fans of pop music (who isn't?) And now we've taken it to the extreme by creating a very poppin' sonic identity for the iconic candy bar Toms Guld Barre to celebrate their 100th Anniversary and the release of a new flavour called Popping Candy.
The Sound of Chocolate
Toms Guld Barre is a true classic and known to all Danes with a sweet tooth. When launching their limited edition flavour called Popping Candy we joined forces with Everland to create new sonic branding for Toms.
Eating this is a true popping sensation in your mouth and therefore we needed to replicate that in the music and sound design - all aligned with the visual design and a series of animations as part of the launch campaign.
Curious for more?
Reach out to Simon Kringel to learn more about this project
or if you want to hear more about audio branding
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