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Sonic Branding Agency Unmute

Work > TV 2 Kosmopol

TV 2 Kosmopol is the new name of the Danish news media formerly known as TV 2 Lorry. Besides the new name, position and visual identity this brand evolution also meant a new sonic identity with on-air idents, intros, outros, breakers, music beds etc.

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A global outlook through sound​

The launch of TV 2 Kosmopol marks a new era for the Copenhagen-based news station. With a strategy that focuses more on digital platforms and a greater global outlook the new identity also calls for sonic branding as a key component.


The sound and music delivered by Unmute has been composed to reflect the only metropolis in Denmark as a modern, pulsating and diverse city. 


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