Work > TV 2 Kosmopol
TV 2 Kosmopol is the new name of the Danish news media formerly known as TV 2 Lorry. Besides the new name, position and visual identity this brand evolution also meant a new sonic identity with on-air idents, intros, outros, breakers, music beds etc.
A global outlook through sound
The launch of TV 2 Kosmopol marks a new era for the Copenhagen-based news station. With a strategy that focuses more on digital platforms and a greater global outlook the new identity also calls for sonic branding as a key component.
The sound and music delivered by Unmute has been composed to reflect the only metropolis in Denmark as a modern, pulsating and diverse city.