Work > TV2 Sport X
Unmute played a part in the launch of TV2 Sport X - a new sports channel in Denmark and the latest member of the TV2 family. The channel shows the biggest games and the biggest stars and, of course, the sonic branding should emphasize exactly this feeling of greatness and action.
An audible power stroke
The anticipation, the build-up and the climax when a goal is scored or a ball is hit in just the right way. That is the narrative we're trying to convey when listening to TV2 Sport X.
We developed a creative concept for the sound identity and, together with the good people from TV2, formed the sound of TV2 Sport X - to be heard in their programmes, promos, intros, outros, breakers etc. Game's on!