Work > Ujjivan
Ujjivan, a leading bank in India, proudly announces the launch of its first sonic identity, named ‘The Sound of Ujjivan’. The sonic identity, created by Unmute, set out to capture the essence of the brand and aims to strengthen the connect with the customers through sound and music.
Indian sound with a universal touch
Ujjivan's sonic branding is a reflection of the continuous commitment towards innovating and enhancing the customer experience for a diverse and broad audience. Therefore a suite of musical adaptations has been made for both various regions and generations all centered around the bank's sonic logo - a unifying reflection of the 3 brand goals: Opportunity, Freedom and Progress
The new sonic identity will be rolled out across all of India and integrated on various customer touchpoints including phone banking, mobile banking applications, ATMs and the website.
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Reach out to Simon Kringel to learn more about this project
or if you want to hear more about audio branding
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