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Work > Viaplay
Viaplay is a leading streaming service operating on several markets across the globe. To support a new brand strategy and identity they turned to sound as a key brand asset and asked Unmute to create a new sonic branding solution for them.
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Viaplay has always been known for their big selection of engaging and entertaining content and a new brand strategy should support that message even more on a competitive global streaming market.
By adding a new sonic logo to accompany a refreshed logo animation Viaplay comes off as a revitalised and reenergized brand. Short, catchy, distinct. The Sound of Viaplay.
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