Work > ANDRITZ
In an increasingly digital world, sonic branding is becoming essential for B2B companies looking to strengthen their identity and create deeper connections. For ANDRITZ, a global technology leader headquartered in Austria with 30,000 employees in more than 80 countries, a cohesive sonic identity was the obvious next step in reinforcing its brand.
Always in motion, always rising, always evolving
Following a brand refresh conducted by Reichl & Partner, our challenge was to develop a holistic sonic identity that reflects ANDRITZ’s core values and purpose: Creating Growth that Matters. The goal was to create a distinctive and recognizable sound and music that unites the many aspects of growth and integrates across all business areas.
Our solution? We transformed the ANDRITZ signet, a key element of the new visual identity, into a sonic logo with an upward movement - a sound that symbolizes progress, innovation and the company’s forward-thinking mindset. With this strategic approach, ANDRITZ now has a cohesive and memorable sonic presence - crafted with real instruments and played by real people.
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