Work > FIBA 3X3

3x3 Basketball is considered the number one urban team sport. A simple, fast and entertaining take on street basketball that has grown into a global phenomenon and now part of the olympic programme. Together with FIBA and Works we have created a full sonic identity for 3X3 and the new World Tour.

The Beats of The Streets

Music is a huge part of the 3X3 DNA and basketball in general. To capture the attitude, dynamism and the sense of community related to the sport we've based the new sonic branding on street culture and urban energy so deeply rooted in 3X3.

Mixing breakbeats, samples and drumline with the intrinsic sounds of the game itself a unique and catchy 3X3 Anthem and Sonic Logo have come to life - suited for broadcasting, marketing, promotion and the many live events all around the world.

Furthermore we've made the sonic assets accessible through musical loops and building blocks enabling DJs and content creators to adapt and work creatively with the sound and music themselves.

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Curious for more?

Reach out to Simon Kringel to learn more about this project

or if you want to hear more about audio branding

+45 23286409

simon.kringel@unmute.dk

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