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Work > SuperBrugsen & Kvickly
When we were asked to unfold the sound of SuperBrugsen and Kvickly, two of the most iconic retail brands in Denmark, we gladly accepted the challenge. Partnering with creative agency Nørgård Mikkelsen we have crafted a sonic identity that celebrates the joy of everyday grocery shopping.
Supermarkets sound like 'Everyday'
Based on the classic Buddy Holly song 'Everyday' we've designed a sonic eco-system to reinforce the overall brand message of embracing everyday life.
At the heart of the sonic identity is a distinctive sonic logo that helps improve differentiation and recall in a competitive retail market. Completing this, we reimagined music tracks to ensure flexibility for daily use across ad campaigns and SoMe content.
Together, these elements add a new layer to the brand experience while elevating the shopping journey for SuperBrugsen and Kvickly customers.
Curious for more?
Reach out to Simon Kringel to learn more about this project
or if you want to hear more about audio branding
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