Work > youSee
Following a significant rebranding effort, youSee, a leading telecommunications company in Denmark, recognized the need to align their sonic branding with their new visual identity and brand strategy. To achieve this, they enlisted Unmute to reinvent The Sound of youSee.
A New Perspective
Updating a sonic brand can be a daunting task.
As youSee wanted to change perspective to a more personal company feel they wanted a more emotionally moving sonic expression. Therefore Unmute was asked to create a new sound that draws inspiration from this new brand ethos as well as their existing sonic branding.
Aligned with the overall brand refresh the new sonic identity has an ethereal feel that is both contemporary and instantly recognizable, ensuring that youSee makes the most of every situation where sound or music is part of the communication.
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Reach out to Simon Kringel to learn more about this project
or if you want to hear more about audio branding
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