Work > YouTV
Streaming is the new TV - and the future of media consumption. And YouTV is among the front runners in that field after launching a new, innovative and super flexible service. To stand out in a competitive streaming market they turned to sound.
The Sound of Aurora Borealis
We've had the pleasure of translating their brand into sound and create a sonic logo to be featured in both their campaigns and every time you launch the streaming service.
The sound identity concept was created as an audible equivalent to their visual identity which takes inspiration from the Northern Light also known as Aurora Borealis. So the question to be answered here is: how does the Aurora Borealis sound?