Work > Go Nordic Cruiseline
When the iconic cruise line between Oslo and Copenhagen was reintroduced under the name Go Nordic Cruiseline, the rebrand wasn’t just a visual transformation. It was a full sensory experience. And at Unmute, we had the pleasure of setting the tone for the entire journey.
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Sailing into a new era - with a fresh new sound
We developed a new announcement sound. A gentle, modern chime that now signals every onboard message. It’s instantly recognizable and designed to reflect the calm, reliable nature of the brand.
Alongside it, we helped define and produce a new announcement voice: warm, clear and distinctly Nordic. A voice that sounds like a trusted host, relatable to all guests.
Working closely with the Go Nordic Cruiseline team and their agency Mensch, we ensured the sound works across every touchpoint - from departure lounges to top decks. Together, the sound and voice help make each journey feel safe, personal and unmistakably Go Nordic Cruiseline.
